Branding • strategy • experiential marketing Fortune Teller Bar
overviewWhen the legendary Fortune Teller Bar of Cherokee street reopened under new management, a brand refresh was in order. We bring some sophistication to the legacy brand that would match the new elevated cocktail menu while maintaining Fortune Teller’s approachable, neighborhood bar feel.
Before
After
Staying True to the LegacyAs a cult-classic St. Louis staple, the necessity for paying homage to the history of the establishment became undeniable. We created a few visual references to the runes anointed on the walls of the establishment by the founding owner, and some iconography in reference to Tarot, which Fortune Teller Bar is famous for hosting.
TypographyPulling inspiration from the 1890’s interior architecture and the lush plants adorning the foyer, we used Tears of Joy for its art nouveau, organic feel. Futura brought a structured balance, and was perfect for small, legible type on the menus.
